Approach

In order to generate added value in food products, I had the opportunity to generate design proposals that alter their functional and perceptual aspects. For this process, I worked interdisciplinary, with professionals from the following disciplines:

Psychology /Neuroscience + Packaging engineering + Design + Gastronomy

  In this process we have tried to intervene:

Example: Speciale: Salads designed for executives.

The cover separates the content to prevent bacterial contamination that can be produced when different types of food are mixed. The portioning and packaging design expect to create a pleasant experience with the product.

The strategy used  consisted on using color gradients to evoke the flavors and consistencies of the jams. In order to show  the sweetness  of the products, it were used high contrast warm colors.  For example: The white area of the pineapple label represents a watery consistency.

In order to communicate that the product is organic and of high quality, the packaging was inspired on the figures of the  indian Ecuadorian culture Tolita.  Therefore, they were  used in the graphic design of the box. Dark colors and gold inks were used to reinforce this idea. The repetition of  the tolita figures symbolize  the fair trade philosophy adopted by  the company.

Development of  folding packaging  to contain pies. It  evokes the homemade traditional eating experience.