Mariano Moreno Culinary Institute

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Facebook was used to create a channel that had as its main purpose offering prospective students reasons to enroll in the school. It was expected to be created by the institution members such as students.

 The design was based on the following communication objectives: Projecting the possibilities that students had to travel abroad due to international agreements, and showing the pleasure of cooking produced by multisensory stimulation.

Facebook was used as a channel that integrated several technologies including: HTML embedded content (It had the same Facebook aesthetic characteristics.) and the use of several applications to have more communicational possibilities.

 

According to the aforementioned communication objectives it was designed:

• A general menu whose icons were constructed with food

• It was created a design proposal that sought to boost the concept of mural using an illustration of a real one. It was exclusively used for giving important announcements as shown in the picture.

• In order to increase the number of followers, it was propossed the contest “Art in the Plate”, in which students were asked to cook a recipe based on a different type of art like music.

• It was created a map where students could locate international schools with which the institution have agreements to do internships.